readings/viewings for class
look around out our site, our work, thoughts, etc. to get a broad sense of who we are and the entire types of creative work we do as a company.
play around with the site and the different brand experiences that are there. This will set them up for seeing, when I present where it all began and how it got to the point they see today
read through and poke around this aspect of the Adobe site, this will give them some good context for the work that I did for Adobe and what it was all about. This is some complicated stuff, so if they can at least read through what Adobe is trying to “sell” in regards to solutions, it will make more sense
play with the experience and get a feel for what the new site is like and what they think is working good vs. bad.
12.05
jodie shotwell, info architecture and
user experience
associate creative director, sapientNitro
Jodie Shotwell is currently an Associate Creative Director for SapientNitro, based in their Santa Monica office. She has been with SapientNitro for over 8 years and has an extensive strategic background in all aspects of the creative discipline – leading teams of visual design, user research, information architecture, copy/content strategy, and development. Over the past 13 years Jodie has accumulated an extensive knowledge of b2c/b2b interactive design, branding, design research, and marketing - working closely with brands in several industries including cosmetics/skincare, automotive, finance, and consumer electronics. Clients include HSBC, Adobe, Bare Escentuals, Sony Electronics, Union Bank, General Motors, GMAC, 24 Hour Fitness, Saturn, Nissan, DHL.
Jodie received her BFA in Painting and Design from the University of Notre Dame in 1996, and her MFA in New Genres from the University of Michigan in 1998.
See jodie's presentation here.